Category Archives: Strategy

How to Find New Customers Using Market Research

It’s the start of the New Year and within our company we’re getting ready for a strategic planning retreat to focus on future growth and what we need to do to get there. Key to that is revenue and profitable growth – either from current customers or new customers. As a business owner, it can…

Top Four Tips to Get Contract Opportunities

Top Four Tips to Get Contract Opportunities

“Good luck is when preparedness meets opportunity.” I don’t know who coined  this pearl but I’m a believer! It pretty much sums up recent opportunities I’ve had to meet corporate buyers wanting to do business with both woman-owned (WBE) and minority-owned (MBE) businesses. As a result of meeting with Supplier Diversity officers at conventions put…

3 Ways to Become a More Efficient Business Owner

Every entrepreneur has the same amount of time. So why do some appear to get more accomplished than others? I’ve asked several who have grown successful companies in a very short time and some of their ways include the following. 1. Use software -> today so much is available either via apps or software to…

Why You Should Consider Teaming Opportunities for Government Contracts

Studies have shown that most business plans fail due to strategy flaws, not execution errors. Getting guidance and advice from the right experts can make the difference. That’s the reason I’ve been working with business advisors from my local SBDC centers and with experts from my local chambers on growth strategies for one of my…

How You Can Easily Self-Publish A Book To Build Your Brand and Grow Your Business

It’s a gorgeous day in Napa Valley, California and I’ve joined some amazing women entrepreneurs who are authors or are publishing books. And I’ve learned that with self-publishing tools on the market and turn-key solutions, it’s easy to build your brand, enhance your position as an expert and increase your business by writing a book. As Angela…

How to Create Winning Proposals

How to Create Winning Proposals

Preparing a proposal whether to bring in a new client or obtain a contract can be daunting. And too often, as business owners we fall back on a template proposal we’ve created and we just fill in the blanks. I’ve learned some strategies that I use as part of my strategic consulting firm, Ruiz Strategies, which…

Making the Holidays the Most Productive Time Period

The week between the Christmas and New Year’s holidays is usually very productive for me as an entrepreneur. Not having the daily distractions of dealing with the urgent, email overload, and business calls allows me to structure in time to focus on what’s important that I haven’t been able to get to. This holiday break,…

Tips to Grow Your Small Business into a Multi-Million Dollar Business

I had the extraordinary opportunity to co-host the Coca Cola Tour: Adelante empowerment event for Los Angeles area Latinas. As part of this event, the brainchild of  Media Entrepreneur Nely Galán, several speakers inspired hundreds of women. One of them was Nell Merlino, founder and President of Count Me In for Women’s Economic Independence. The non-profit organization is…

Success Tips from an Israeli Entrepreneur: Creating a Customer Oriented Culture

Walking through Babcom’s office headquarters, you’d think this was just like many other companies with a young workforce. Smiling faces. Congeniality between cubicles. Ribbing amongst co-workers. But Babcom (the name is a combination of Arabic words meaning “your gate”) is far from most other companies. “This is a gate leading to coexistence, employment, a career, opportunity and…

Essential Information to Create a Great Company Culture

Recently I had the opportunity to hear management consultant and author Dave Logan, who co-wrote the book Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization, talk about entrepreneurs as leaders and building an effective and successful company culture. Dave and his consulting group focus on providing tools of a “Tribal Leader” to create “a…

Ask Michele

Each week I’ll be answering a question submitted on this blog. Ask me anything. I look forward to hearing from you!