The week between the Christmas and New Year’s holidays is usually very productive for me as an entrepreneur. Not having the daily distractions of dealing with the urgent, email overload, and business calls allows me to structure in time to focus on what’s important that I haven’t been able to get to. This holiday break,…
Category Archives: Facebook
Secrets to Success: How to Create Meaningful Business Relationships
In my view, everywhere you go is a networking opportunity. From a public restroom to a convention. Seriously. I’ve met great women washing hands at the sink! The key is not the environment, but how you approach meeting new people. As I started to write this post an email from a friend popped up inviting…
“Need to Know” Techniques for an Effective and Successful Facebook Marketing Strategy
One of my social media pros, Lori Gama from DaGamaWebStudio.com, is working with me to improve and create a more effective Facebook Fan Page for my business marketing goals. I started with baby steps – put up my page “Michele Ruiz, My Life as a Latina Entrepreneur”, set up a simple “Welcome Page” encouraging people to “Like”…
Brand Strategy Tips: Keeping Your Brand Consistent Online
Key Points to Remember When Branding Online The key to branding your online presence is consistency. Branding expert Tanya Salcido, who helps businesses build and promote their brand, chats with me about best practices to carry your brand story through your website and online social media platforms. If your images and messaging change from, let’s say…