It’s the start of the New Year and within our company we’re getting ready for a strategic planning retreat to focus on future growth and what we need to do to get there. Key to that is revenue and profitable growth – either from current customers or new customers. As a business owner, it can…
Category Archives: Marketing
How You Can Easily Self-Publish A Book To Build Your Brand and Grow Your Business
It’s a gorgeous day in Napa Valley, California and I’ve joined some amazing women entrepreneurs who are authors or are publishing books. And I’ve learned that with self-publishing tools on the market and turn-key solutions, it’s easy to build your brand, enhance your position as an expert and increase your business by writing a book. As Angela…
The Essentials: Why and How to Get Started on Google+
At the risk of social media overload, I’ve committed to adding Google+ to my social media strategies. Why? • Since Google Plus is Google’s social media site, I’m banking on the search wizards there having incorporated some algorithm to significantly help websites and blogs shared on Google+ in search engine results. And it’s pretty well…
“Need to Know” Techniques for an Effective and Successful Facebook Marketing Strategy
One of my social media pros, Lori Gama from DaGamaWebStudio.com, is working with me to improve and create a more effective Facebook Fan Page for my business marketing goals. I started with baby steps – put up my page “Michele Ruiz, My Life as a Latina Entrepreneur”, set up a simple “Welcome Page” encouraging people to “Like”…
Business Partners – Tips on What Has Worked From These Pros That You Can Use – Part 2
Tips on How to Make Business Partnerships Work If you spend any time with looooong time business partners John Echeveste and Patricia Perez from VPE Public Relations in Pasadena you can immediately see they are “in sync”. Their jovial interactions remind you of a couple who have been married for a long time. In this case,…
5 Tips on How To Survive a Long Term Business Partnership – Part 1
There are many horror stories regarding business partnerships gone south. But there are some that last the test of time. I visited with my friends Patricia Perez and John Escheveste from VPE Public Relations to talk about branding and communications for both my branded company “Michele Ruiz, My Life as a Latina Entrepreneur” as well…
Vlogs for Branding and Marketing: How to Produce Vlogs That Are Conversational
Have you considered vlogs (video blogs) to promote your personal brand or your company’s expertise or products? I do. I’m using vlogs to tell my unique story as a Latina entrepreneur, woman and mom, in addition to provide tips and insights about entrepreneurship, and to help establish and grow my personal brand. Videos are a…