It’s a gorgeous day in Napa Valley, California and I’ve joined some amazing women entrepreneurs who are authors or are publishing books. And I’ve learned that with self-publishing tools on the market and turn-key solutions, it’s easy to build your brand, enhance your position as an expert and increase your business by writing a book. As Angela…
Category Archives: Branding
Secrets to Success: How to Create Meaningful Business Relationships
In my view, everywhere you go is a networking opportunity. From a public restroom to a convention. Seriously. I’ve met great women washing hands at the sink! The key is not the environment, but how you approach meeting new people. As I started to write this post an email from a friend popped up inviting…
Brand Strategy Tips: Keeping Your Brand Consistent Online
Key Points to Remember When Branding Online The key to branding your online presence is consistency. Branding expert Tanya Salcido, who helps businesses build and promote their brand, chats with me about best practices to carry your brand story through your website and online social media platforms. If your images and messaging change from, let’s say…
What Steve Jobs Has Taught Us About How To Create a Great Brand
Steve Jobs has been on my mind a lot the last few days. I’ve never met him. Over the years I’ve simply seen images of him. Watched videos of him introducing Apple’s latest products. Read a gazillion articles about his ingenuity. Yet, I feel sad about his resignation as CEO of Apple. I keep thinking…
Sunday Snippets ~ July Thirty First
Hope you’re enjoying your weekend! My Blog Post “Sunday Snippets” is a collection of interesting items including quotes, blogs, articles relevant to entrepreneurs and business owners and other fun nuggets I ran across during the week that I think are worth sharing. I don’t go into detail on any of them but encourage you to check them…
My Top 5 Tips on How To Use The Remarkable Power of Live Streaming Technology for Marketing
As I prepare for another “live chat’ I’m streaming live via UStream with a branding expert to talk about Best Practices to Promote Your Brand Online, I’m still amazed that this is even possible. Coming from a news broadcast background, to think you needed a satellite truck(s) and astronomical budgets that made broadcasting live prohibitive…
4 Steps to Take to Protect Your Brand When Something Goes Wrong
You know it’s a bad day when Plan A and Plan B fail, and you don’t have a Plan C. Business Lesson for Today: When something can go wrong it will. It’s what you do about it that ultimately matters for your brand. Despite planning, multiple practices, a plan A and a back up plan B in the event…
How to Take a Winning Photo for Your Personal Brand
Does your photo create the right emotional response you want people to have when they see you online? Does your picture look like someone others would want to get to know or do business with? Are you using a photograph in your online profiles and social media platforms or are you using an avatar?
I can’t stress enough the importance of a photo
Vlogs for Branding and Marketing: How to Produce Vlogs That Are Conversational
Have you considered vlogs (video blogs) to promote your personal brand or your company’s expertise or products? I do. I’m using vlogs to tell my unique story as a Latina entrepreneur, woman and mom, in addition to provide tips and insights about entrepreneurship, and to help establish and grow my personal brand. Videos are a…
How to Build Your Personal Brand. Find Your Voice.
My friend Louis Barajas has helped me in ways he’ll never know. He’s helped me find my voice. I recently met with him to get his thoughts about a business idea I’ve been noodling around in my head. You see he’s an entrepreneur of like mind. We both create with the goal of educating, inspiring…