The week between the Christmas and New Year’s holidays is usually very productive for me as an entrepreneur. Not having the daily distractions of dealing with the urgent, email overload, and business calls allows me to structure in time to focus on what’s important that I haven’t been able to get to. This holiday break,…
Category Archives: Social Media
Secrets to Success: How to Create Meaningful Business Relationships
In my view, everywhere you go is a networking opportunity. From a public restroom to a convention. Seriously. I’ve met great women washing hands at the sink! The key is not the environment, but how you approach meeting new people. As I started to write this post an email from a friend popped up inviting…
The Essentials: Why and How to Get Started on Google+
At the risk of social media overload, I’ve committed to adding Google+ to my social media strategies. Why? • Since Google Plus is Google’s social media site, I’m banking on the search wizards there having incorporated some algorithm to significantly help websites and blogs shared on Google+ in search engine results. And it’s pretty well…
“Need to Know” Techniques for an Effective and Successful Facebook Marketing Strategy
One of my social media pros, Lori Gama from DaGamaWebStudio.com, is working with me to improve and create a more effective Facebook Fan Page for my business marketing goals. I started with baby steps – put up my page “Michele Ruiz, My Life as a Latina Entrepreneur”, set up a simple “Welcome Page” encouraging people to “Like”…
Brand Strategy Tips: Keeping Your Brand Consistent Online
Key Points to Remember When Branding Online The key to branding your online presence is consistency. Branding expert Tanya Salcido, who helps businesses build and promote their brand, chats with me about best practices to carry your brand story through your website and online social media platforms. If your images and messaging change from, let’s say…
Sunday Snippets ~ July Thirty First
Hope you’re enjoying your weekend! My Blog Post “Sunday Snippets” is a collection of interesting items including quotes, blogs, articles relevant to entrepreneurs and business owners and other fun nuggets I ran across during the week that I think are worth sharing. I don’t go into detail on any of them but encourage you to check them…
How to Use LinkedIn to Meet People and Grow Your Network
Imagine there’s someone you’d really like to meet for your business purposes or other networking goals. But you don’t know them personally. You can leverage the power of LinkedIn to reach those objectives. I just met someone who has done just that, repeatedly and with huge success. Watch Bryan Elliott from www.BehindTheBrand.net as he explains to me how he’s used LinkedIn to expand his…
4 Steps to Take to Protect Your Brand When Something Goes Wrong
You know it’s a bad day when Plan A and Plan B fail, and you don’t have a Plan C. Business Lesson for Today: When something can go wrong it will. It’s what you do about it that ultimately matters for your brand. Despite planning, multiple practices, a plan A and a back up plan B in the event…
How to Take a Winning Photo for Your Personal Brand
Does your photo create the right emotional response you want people to have when they see you online? Does your picture look like someone others would want to get to know or do business with? Are you using a photograph in your online profiles and social media platforms or are you using an avatar?
I can’t stress enough the importance of a photo
How to Turn Your Twitter Tweeps Into Meaningful Business Relationships
A friend remarked to me today that he wasn’t sure he liked Twitter because it seemed so impersonal. Sound familiar? He hasn’t figured out the true power of Twitter yet. It is so amazingly powerful – you can find new customers, market your expertise, products or services in a cost efficient way, and engage in real-time…